You're great at getting clients through word of mouth, and that says a lot about your expertise.
But when you try other stuff — ads, SEO, social media — all you often get is frustration. Reports full of numbers you don't understand, supposedly lots of clicks, traffic and engagement… but your business looks exactly the same. You don't see more calls, more clients, or more money coming in.
So you keep relying on referrals, and that means you end up one month with more work than your team can handle, and the next stressing about where the next client will come from. And at some point, you start to wonder if maybe this whole digital marketing thing just doesn't work for businesses like yours.
Here's the brutal truth about marketing.
You can spend thousands on ads or SEO… and still not close deals.
That's not because digital marketing doesn't work, but usually because of one these reasons:
- ✕You rank or run ads for keywords that attract the wrong people.
- ✕Your site talks about you instead of your client's problem and how you solve it.
- ✕You sound just like your competitors, so people just pick whoever's cheapest.
- ✕You don't give people enough reasons to trust you or feel confident about hiring you.
- ✕You're tracking clicks and traffic, but not what actually turns into clients, so you're spending blind.
All of these have the same root cause: not deeply understanding how your clients make buying decisions for your service. If you don't research what makes them trust, hesitate, or pick one option over another, no campaign or tactic is going to fix that.
Not sure which of these is costing you clients? Get a messaging audit — a 30-min video showing you exactly where your website is losing people and how to fix it.
“Viviana has outstanding work ethics and a deep understanding of the translation industry. She coordinated the development of our new site seamlessly, with clarity and precision. Her marketing recommendations are helping us define a new strategy moving forward. She listens carefully, offers thoughtful insights, and genuinely invests in her clients' success. It's been a pleasure collaborating with her, and I look forward to continuing our partnership. Highly recommended!”
Diana Pompa Morris
Founder at Dictum Translation Solutions
Three services. One objective: helping you get more clients.
Google Ads
Campaigns designed to put you in front of people who are already searching for what you offer — without the long timelines of SEO.
Learn More →[More info on the pilot program →]
SEO
Your client searches for you on Google. If you don't show up, they don't find you. SEO takes longer to deliver results, but when it works, it brings you leads for years without paying for each click.
Learn More →Messaging Strategy & Web Design
You can have all the traffic in the world, but if your website isn't persuasive, that traffic is worthless. We research how your clients buy — what makes them trust you, what objections they have, who they compare you against — and we rewrite your copy so the people who land on your site pick you and not the one next door.
Learn More →Not sure if your page is losing you clients?
Start with a messaging audit: a 30-min video showing you exactly where you're losing people and how to fix it.
[More about the audit →]We chose these three services for a reason. In most of the industries we work with, people hire when something specific happens: a pipe bursts, they get sued, they need a translation. And they go straight to Google. If you don't show up in that moment, you lose that client.
Google Ads puts you there right away. SEO keeps you there for years without paying per click. But showing up is only half the job. Once they land on your site, you have a few seconds to convince them. If your page doesn't, they'll just go back to Google and hire the next one on the list. That's why the three work together: one without the other doesn't get you there.
“Viviana provided me with extremely insightful feedback on my website to improve my messaging and directly address my target markets. She pointed out both my website's strengths and weaknesses and suggested easy solutions for each point, even coming up with specific wording to make my messaging more effective. I highly recommend her services!”
Natalie Pavey
Owner of Word+Style Translations
Here are some of the businesses we work with:
- •Plumbers
- •Law firms
- •Tourism companies
- •Painters
- •Language schools
- •Recording studios
- •Manufacturers
- •Translation agencies
- •Accounting firms
And other small businesses that need more clients.
“I had the pleasure of working with Viviana as a Strategic Messaging Specialist at Sarris Marketing. Her ability to analyze a business's digital presence and identify what makes them unique, then turn those findings into clear, actionable insights, consistently impressed me. What sets Viviana apart is not just her strategic skillset, but how she communicates her ideas — always thoughtful, well-reasoned, and focused on delivering value.”
Justin Sarris
Founder at Sarris Marketing
Vivaldi is two people: Viviana and Jorge.
Viviana
Viviana spent six years as a freelance translator, and knows firsthand what it's like to be great at what you do and still struggle to find clients, until she discovered that the problem wasn't her work, but how she was communicating it.
Changing her messaging brought her three new clients in four months, after spending a year and a half to land just one. That's what got her into marketing.
Jorge
Jorge is a materials engineer who spent years in manufacturing, working with tight tolerances and data-driven quality control.
He watched less robust products dominate the market simply because they were marketed better, and that's what got him into marketing. He brings the same analytical, evidence-based mindset to every client project.
Getting more clients doesn't have to be this hard.
Book a free call with us. We'll listen to what's going on, tell you what we honestly think, and if we don't think we can help, we'll tell you that too. No pressure to move forward.
Looking for our Google Ads pilot program? Learn more here →
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